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  • Problem

    As an independent business, I understand how challenging and overwhelming it can be to figure out where to get started with PR. In particular it can be tricky to work out how to approach it in a strategic manner as there is little in the way of practical information from those who have been there and done it successfully.

  • Solution

    In this course, using our approach as a case study, you will gain first hand information on how to strategically approach PR with time and budget constraints. The course also includes 'how to' video guides to help you prepare for reactive PR opportunities. We will also point you in the right directions of the resources you need to take the next step. This course will not teach you how to do your own PR. Its not a DIY PR course.

  • Benefits

    The insights, practical information and first hand advice you will receive through this course will help you gain focus and clarity so you can make strategic and confident decisions about how to approach PR, depending on your resources and what stage you are at. Doing the course will enable you to save time and money.

This course contains knowledge and experience gained through our strategic approach to PR. We have successfully secured PR in both mainstream and niche media including TV, radio, print and online

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Course curriculum

  • 1

    Introduction

    • What is Janet's list?

    • What this course will cover

    • What are the benefits of PR for your independent business?

    • The broader PR context

  • 2

    How ready are you to delve into PR?

    • How ready are you to delve into PR - getting the basics right

    • Your story

    • Your 'unique selling point' (USP) and product/market fit

    • Establishing goals and objectives for your proposed PR activity
  • 3

    PR options including obtaining professional support

    • PR support options for independent businesses

    • PR case study - working with a PR consultant

    • DIY PR options

    • Low or no budget PR options
  • 4

    Securing my own PR for Janet's List - case studies

    • Securing my own PR for Janet's List - when PR leads to other PR - TRT interview

    • Securing my own PR for Janet's List - a google search led to BBC Radio 4, which led to NPR

    • Securing my own PR for Janet's List - using Instagram

    • Securing my own PR for Janet's List - using a Facebook group

    • Securing my own PR for Janet's List using my network
  • 5

    How I prepare for PR opportunities

    • What I do when I am approached for PR opportunities

    • How I prepare for face-to-face interviews (and video interviews)

    • How I prepare for radio and written interviews
  • 6

    Making the most of PR obtained

    • Making the most of PR coverage

    • Measuring the impact of your PR activity
Watch Intro Video

Video

  • Janet's List | Red Magazine | October 2020
  • Harper's Bazaar | October 2020

About us

Founder

Janet Oganah

Janet Oganah is a former barrister and the founder of Janet's List. Janet’s List is a curated platform that helps people discover and buy from independent brands by black women and women of colour from the U.K. Janet's List has had pop up concept stores in London and Amsterdam, featuring 35+ brands and thousands of customers. Janet recently curated the first ever virtual marketplace for the 24 hour WOW Global Festival. Grazia magazine recently included Janet's List in its list of '21 of the best known black businesses to support'.

FAQs

  • Who is this course for?

    This course is designed for independent businesses that have been thinking about delving into PR for their business but do not know where to start or how to approach it in a strategic manner. Perhaps you are feeling overwhelmed by the options, the cost or you are unsure about whether to do it on your own or to pay for PR expertise. The aim of this course is to help you gain focus and clarity so that you can make strategic and confident decisions about how to approach PR depending on your resources and what stage you are at. This course will not teach you how to do PR and it is not a DIY PR course.

  • What does this course include?

    The course outline is set out above so please take a look at the course modules and lessons. I use Janet’s List as a case study and I outline the strategic approach we took, which yielded results for us. The aim of this self-paced course is to help you gain focus and clarity so that you can make confident decisions about how to approach PR depending on your resources and what stage you are at. This course will not teach you how to do PR and it is not a DIY PR course.

  • How long will I have access to this course?

    You will have access to this course for up to two years from the date you enrol on this course.

  • How long do I have to complete this course?

    As this course is self-paced, you can start and finish whenever you like, within the two- year window. I highly recommend completing the course in the order that it is set out where possible. I recognise that people will be working at a different pace depending on what stage their independent business is at.

  • Will you be available for advice and questions?

    As people will be completing the course in their own time and to different timescales, it is much better suited to the self-paced approach and is priced accordingly. Of course, you will have questions that come up as the course is not exhaustive - the topics relevant to PR are broad and wide ranging. We will be sharing bonus content periodically to specifically answer questions students raise. I will also share free information via the email newsletter and on social media.

  • Do you offer refunds?

    If you have specific questions about the content or value of the course before you sign up, please do not hesitate to get in touch by email. I will be happy to help you decide if this course is useful to you as we will not be offering refunds.

  • Who do I contact if I need technical support?

    Once you enrol, you will be provided with details via email with contact details. If any technical issues arise, either myself or someone in my team will respond as quickly as possible. Our office hours are 9 - 5, Monday to Friday, GMT.